What the AI Chatbot does
Most contractor websites have a “Contact Us” form that emails into a black hole. A homeowner browsing your gallery at 9pm has a question — “do you do basement finishing?” — and no one answers until morning, by which point they’ve moved on. The AI Chatbot lives on your site and your social profiles, trained on your real services, service areas, and pricing ranges, so it answers in the moment.
- Answers FAQs — services offered, areas covered, ballpark pricing ranges, timelines, warranty basics.
- Pre-qualifies the homeowner by project type, scope, and location before anyone on your team spends a minute.
- Books the consultation inside the chat, pulling open slots from your calendar.
- Captures the lead into the CRM with name, number, project notes, and tags — no copy-paste.
- Works after hours, when a large share of homeowner research actually happens.
How it works under the hood
The chatbot is a GoHighLevel workflow wired to your site and connected channels.
- Trigger — a visitor opens the chat widget on your website, or messages the connected social profile.
- Branch — the bot reads intent and routes by project type and whether the homeowner is inside your service area.
- Action — it answers questions from your trained knowledge base, asks the qualifying questions, and offers booking when the lead is a fit.
- Handoff — the new contact is created with tags and notes, dropped into the right pipeline stage, and a notification fires to your team with the full conversation.
The 9pm 'do you do basements?' question
Homeowner types into a contact form, gets an auto 'we'll be in touch,' waits, hears nothing till noon, and has already booked the competitor who answered.
The chatbot confirms you do basement finishing, captures the scope, and books a Tuesday consultation — the lead is in your CRM before you wake up.
What it’s NOT
- Not a generic off-the-shelf bot — it’s trained on your services, areas, and price ranges.
- Not an estimating tool — it gives ranges, never a priced quote.
- Not a human replacement on complex projects — it qualifies and books, your team closes.
- Not unmonitored — every chat is logged to the contact record so your team has full context.